Objective
Build a library of 30+ UGC assets for the Glow Serum paid-social launch.
Briefing
Unbox, apply, react. Talk to camera like you would to a friend. We’ll send the serum 10 days before filming.
Audience
Women 22–40 in the US with an existing skincare routine.
Creative concept
Real skin, real light. Texture close-ups and a 7-day follow-up clip.
.svg)